Maybe you have already use the services of interactive agency. This kind of agency concentrates on the preparation and implementation of the online marketing strategy for the company . I know that theory may sound a bit difficult. However, it is not. Interactive agency usually provide services that main goals is to promote the enterprise online to the highest extant, as well as to reach as many earlier profiled audience as possible.
Nevertheless, as the business and its activities evolve and start to be more demanding, it is useful to develop and use more complex projects. It is the moment when help of software house might be needed. Frequently term software house is perceived as a synonym for interactive agency. This is a mistake. Software house is much more specialised and focuses on project which are much more complex and time-consuming. The objectives are similar – building the successful brand image online and execution of marketing goals. However, software house develops much more advanced applications using web technologies. They usually develop custom software which is also knowns as tailor-made software.
This is a software that is the opposite of software widely available, created for the mass market. Custom software is created as a response to the needs of particular firm and developed especially for this particular organization – read http://smtsoftware.com/en/read . That approach allows to conduct a thorough analysis of needs and to define solutions for obstacles and conflicts. It also enables much easier implementation of the project.